- The Milano Cortina 2026 Olympic Winter Games were a resounding global success, reaffirming the enduring strength, relevance and universal appeal of the Olympic brand. Independent research shows that the Games were followed by around 2.6 billion people worldwide, and set new benchmarks in fan engagement. "VAN" (Sports Desk - 26.06.2026) :: Milano Cortina 2026 marked a defining moment in how audiences experience the Olympic Games, with unprecedented levels of digital engagement across platforms worldwide. The research was presented today at the 146th International Olympic Committee (IOC) Session in Lausanne. IOC President Kirsty Coventry said: “Milano Cortina 2026 also demonstrated the enduring global appeal of the Olympic Games, reaching and engaging audiences around the world in unprecedented ways. Across broadcast, streaming, digital and social media platforms, billions of people followed the performances and stories of the athletes. The incredible global engagement seen throughout Milano Cortina 2026 once again showed that the Olympic Games can unify people and bring people together in a way that few other events can.”
On Fri, Jun 26, 2026