- Under the slogan “Together We Shine Brighter,” the journey begins toward the continent’s largest sporting event, which will bring together thousands of athletes and Para-athletes in the Peruvian capital from July 23 to August 29, 2027.
"VAN" (Sports Desk - 17.06.2026) :: With one year to go before once again becoming the continent’s gathering place, the Organizing Committee for the XX Pan American Games and VIII Parapan American Games Lima 2027 unveiled the event’s official brand—an emblem that captures the essence of the Peruvian capital and showcases to the world the spirit of a city preparing to write a new chapter in the history of sport.
The new visual identity marks one of the most important milestones on the road to the Lima 2027 Games, an event that will bring together more than 8,000 athletes and Para-athletes from 41 countries in the Americas from July 23 to August 29, 2027, and will once again place Peru at the center of a celebration where sport, excellence, and integration will take center stage.
Inspired by the intimate, welcoming, and vibrant city of Lima, the logo is born from a bold signature. A free, fluid, and dynamic stroke that represents a city that embraces, inspires, and leaves its mark. A signature that encapsulates Lima’s personality and symbolizes the commitment to once again welcome the continent with excellence and warmth.
“This visual identity reflects the essence of a city that inspires us to better ourselves every day and is ready to once again open its doors to the continent. Each stroke represents movement, connection, and the energy of millions of stories that will intersect in Lima 2027,” said Sergio Ludeña, president of the Organizing Committee.
The visual proposal incorporates the colors that bring the Peruvian capital to life. The light blue of the Pacific Ocean and the sky; the green of its cliffs and natural spaces; the metallic gray of a modern, ever-growing city; the orange of popular culture and urban creativity; and the purple that connects with the country’s tradition, history, and identity.
And crowning this design is the sun, which takes refuge in the sea of the only South American capital located on the Pacific Ocean—an element that inspires the Games’ central concept and their official motto: “Together We Shine Brighter.”
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