~ The International Olympic Committee (IOC) has launched the first Trustworthy AI Framework for the Olympic Movement, providing practical guidance to help organisations and stakeholders across the Olympic Movement explore artificial intelligence responsibly, ethically and with confidence.
"VAN" (Sports Desk - 29.09.2026) :: The Framework provides practical principles and tools that organisations can use when developing or using AI systems. Speaking about its purpose, Alejandro Merino-Madrid, the IOC’s Head of Artificial Intelligence, said: “AI has the potential to transform how athletes prepare, how sport is delivered, and how fans experience the Olympic Games. But technology must always serve sport — not the other way around. That means protecting athlete data, safeguarding fair competition and ensuring people understand how AI is being used. This Framework gives the Olympic Movement a common foundation to embrace those opportunities with confidence, while keeping athletes, integrity and our values at the centre.”
That focus on trust was central to the Framework’s development. Digital Transformation Consulting Partner Deloitte contributed specialist experience in AI, governance and strategy development, working with the IOC to turn complex questions around the responsible use of AI into a clear, actionable approach for sport.
Speaking about the collaboration, Mark Price, Vice-Chair and Global Lead Client Service Partner - International Olympic Committee, Deloitte, said: "Building trust in AI means embracing innovation while protecting fairness, integrity and the human values that are central to sport. Through our collaboration with the IOC, we have helped develop practical guidance that enables organisations across the Olympic Movement to capture AI opportunities, while navigating risks to make informed decisions and establish a strong foundation for the responsible adoption of AI."
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