"VAN" (Sports Desk - 22.05.2025) :: The World Rowing – WWF Healthy Waters Alliance is supporting an ambitious two-phase environmental project to inspire action and raise awareness across Norway’s rowing community. Spearheaded by Olympian and World Rowing Healthy Waters Alliance Ambassador Martin Helseth, the project aims to mobilise Rowing clubs along the Oslo Fjord for large-scale clean-up and marine restoration efforts.
The initiative highlights the power of sport in protecting & restoring nature through tackling pollution in their waterways.
Two Key Phases to Create Lasting Change:-
Phase 1: Clean-Up Week (3–8 June 2025)
- Coinciding with World Ocean Day (8th June), Norwegian Rowing clubs around Oslo will come together for underwater seabed clean-up dives, onshore clean-up efforts, environmental education, and sustainability advocacy. This week of action will target pollution hotspots in and around the Oslo Fjord and empower clubs to sustain future clean-up efforts and will culminate in a seabed clean-up dive at the Christiania Rowing Club on the 8th of June, where media representatives are invited to attend the event.
Phase 2: Oslo Fjord Restoration Day (23 August 2025)
Featuring habitat restoration led by local NGO Marea and youth engagement, this day will be a milestone in long-term marine protection efforts in the Oslo Fjord.
A Movement Led by a Champion
As a World Rowing Healthy Waters Ambassador, Martin Helseth brings both athletic excellence and passionate environmental advocacy to the forefront. Through his leadership, the initiative is setting a global example for how athletes and clubs can protect their freshwater and coastal ecosystems they depend on.
"This isn’t just about cleaning up—it's about creating a movement of new generation nature protectors in our sport," says Helseth. "We are showing that small actions at the club level can ripple outward to global change."
The World Rowing – WWF Healthy Waters Alliance
The ambitious "World Rowing & WWF Healthy Waters Alliance" provides an unprecedented opportunity for National Rowing Federations, World Rowing Event Organising Committees, Rowing clubs and Rowers as well as WWF offices, staff, and supporters to take action to protect and restore freshwater and coastal ecosystems ― together.
The Alliance is a platform to create awareness about the threats and solutions, inspire and facilitate action, and enable active collaboration between the worlds of Rowing and conservation, bringing global World Rowing and WWF communities together to co-create and jointly deliver projects that protect and restore Healthy Waters.
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